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Sandbox Effect
Summary
- Sandbox Effect is a hypothetical idea that all new websites have their ratings placed in a sandbox (holding tank) by search engines, particularily by Google until such time is deemed appropriate before a ranking can commence. The so-called sandbox theory suggests that new sites will be added to the Google index and may even show up for obscure searches such as the company/web site name but will not show well for other phrases that are relevant to the site.
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* This page is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Sandbox Effect".
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